How AI-driven pricing increases margins in distribution at Turtle

Real-time visibility into market forces and customer behavior for smarter pricing

In a consolidating distribution market where margin pressure is high and national players dominate, Turtle 100+ year-old, woman-owned business is proving that innovation, not size, is the key to success. A standout milestone from Turtle's innovation journey is an AI-driven pricing solution in partnership with Infor™, transforming how pricing decisions are made to boost margins and improve customer experience. In just 12 weeks, a dynamic pricing widget embedded directly into Infor CloudSuite™ Distribution order entry process gives sales reps instant, data-driven pricing guidance that factors in market conditions, commodity costs, and customer behavior. The results after just four months with partial rollout:

$700,000 US increase in revenue
1.3% gain in gross margin
98% faster quote turnaround

More importantly, it’s strengthened customer trust and enabled Turtle’s sales team to focus on delivering value, not second-guessing pricing. This is how Turtle is not just competing but winning in today's distribution landscape.

Industry
- Distribution
Product
- CloudSuite Distribution
- Infor Artificial Intelligence

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