Infor Omni-Channel Campaign Management
Create customer journeys that deliver measurable marketing uplift
Building a unified campaign strategy for all your customers
Build long-term, profitable relationships with your customers
The Infor campaign management solution delivers enterprise-wide marketing capability in a way that meets your companies’ requirements be it SaaS, on premises or as a hybrid. Whichever option you chose the solution offers the same functionality: visual customer journey builder, graphical advanced segmentation, email creation and scalable execution, real time campaign optimization and reporting with built in analytics.
- Predictive Analytics
- Marketing Automation
- Intelligent Segmentation
- Multi-Channel Campaign Execution
- Dynamic Content Creation
- Closed Loop Reporting and Insight
Use intelligent segmentation and profiling to create engaging marketing programs that connect with your customers across all channels
Visual Customer Journey Management
Map your customer journey with the right marketing content delivered at the right time. Automate your marketing process with scheduled campaigns as well as campaigns triggered by events from any touchpoint.
- Improve your overall Marketing strategy and track marketing generated revenue
- Easy to use, drag & drop workflow management tool enabling marketers to visually create personalized, multi-wave, and multi-channel journeys
- Boost your marketing team’s productivity with automated workflows that track customers’ behavior, determine the best next communication, and send it automatically
- Optimize marketing opportunities by prioritizing target audiences based on the interactions and their engagement with the previous campaigns
- Scale and maintain more relevant interactions with messages adapted to customer behavior and needs
Intelligent Customer Segmentation
Target customers more precisely by creating segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters to present the best offers.
- Drive new sales, repeat business and customer retention with powerful intelligent segmentation that targets exactly the rite customers
- A segmentation tool built for Marketers with an easy-to-use visual interface to help you create relevant segmentation strategies
- Finley target you customer base with unlimited segments and sub-segments delivering targeting that delivers on your marketing objectives
- Efficiently measure campaign effectiveness with A/B/C testing and campaign and global control groups
- Optimize your campaign creation with reusable segmentation templates
Scalable Realtime Email Marketing
Use real time events and scheduled campaigns to deliver context sensitive email content. Easily create email content and delivering scalable email programs with real time response reporting in a single solution.
- Use real time event triggers to optimize email marketing based on customer behavior to drive engagement and diminish marketing fatigue
- A single solution for all your email marketing needs delivering operational marketing effectiveness, scalability and accountability
- Get control of your email content and templates with intuitive and easy to use content creation
- Track multilevel email responses from opens to clicks on dedicated dashboards with real time statistics proving marketing effectiveness
- Empower marketers by automating real time, highly targeted and coordinated email marketing programs