Grow revenue with our trade promotion management software
Leverage lightning-fast pricing, trade investment, and sales planning – all in one place – with trade promotion management software designed for manufacturers of consumer packaged goods (CPG) and brands.
Overview
The key to successful trade promotion optimization
Infor Trade Promotion Management is a powerful system that helps companies in the consumer goods industry plan, execute, and analyze trade promotions based on fast insights. It provides real-time visibility into customer plans, forecasts, and budgets while ensuring complete accuracy.
- End-to-end promotion management: Streamline the full lifecycle of trade promotions, from initial strategy to execution
- Data-driven insights: Leverage powerful analytics for optimizing promotion effectiveness and ROI
- Real-time monitoring: Get the visibility you need to adjust promotions and assess the impact instantly
- Sales budget control: Optimize the planning process and confidently manage trade agreements
- Channel-specific visibility: View promotions for individual retailers and channels
- Revenue growth: Improve returns and reduce revenue leakage through smarter promotions
Key Stats
Why FMCG leaders choose our trade promotion management software
See some of the results our customers in the fast-moving consumer goods (FMCG) industry are achieving with trade promotion management software from Acumen (an Infor company).
2-5%
Revenue growth via optimized promotions
50-70%
Reduction in manual tasks
20%
Increase in forecast accuracy
Benefits
Key benefits of our trade promotion management software
Discover the top advantages of using our system and tools to carry out and optimize trade promotions.
Absolute clarity
Gain total visibility into promotional plans across sales channels, categories, products, functions, and competitors.
Profitable promotions
Understand what's working and what's not with pre-, in-flight, and post-promotion analysis across profit and loss (P&L) statements for both manufacturers and retailers.
Persistent efficiency
Drive consistency and control with an integrated platform for harmonizing pricing, terms, approvals, governance, and more.
Complete forecasts
View and monitor sales lift volumes, product line profits, promotion ROI, and customer margin performance in real time.
Capabilities
Explore our end-to-end trade promotion management tools
Manage sales budgets
Achieve greater clarity, control, and confidence in sales planning by simplifying promotional budget management. Easily align reports, track annual P&Ls, and spot variances to make more informed decisions.
Set planning guidelines
Easily set and manage planning guidelines tailored to your business needs. Speed up workflows with pre-approvals and effortlessly align top-down plans – all in one powerful tool.
Establish baseline
Establish precise baselines for product and customer volumes, and phase sell-out or buy-in rates for actionable insights.
Promotion & trade spend planning
Streamline trade promotions and spend planning with variable and fixed agreements, as well as a comprehensive promotion activity calendar.
Promotion reviews & approvals
Leverage a powerful built-in engine to simplify promotion reviews and approvals – at your desk or on the go through a mobile app for the ultimate convenience.
Rolling P&L forecast of sales plans
Make informed decisions with a live financial forecast. Take advantage of granular views of profits and losses, multi-currency support, and seamless demand planning integration.
Scenario planning & modeling
Plan smarter with scenario planning tools and "what-if" analysis capabilities. Modify any part of your plan and analyze variances to make informed, more agile decisions with confidence.
Trade promotion optimization & analysis
Maximize ROI with advanced analytics capabilities. Pre-evaluate, adjust, and optimize promotions forecasts – and evaluate results by aligning forecasts with scan data.
In the end, it’s really the point that the key account manager can dedicate more time for driving the business. This is the main goal. It’s not about me or someone else controlling. It’s about how we can invest the time we have best.
VP Sales
Platform
Innovate faster with our built-in platform technology
Our trade promotion management software runs on our cloud platform, powered by Infor OS. It helps integrate your systems – providing leading-edge technologies to help you become more data-driven, automate processes and workflows, and harness AI-powered analytics.
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Let's Connect
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