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Marketing Resource Management

Plan, execute, and easily monitor your marketing budgets and campaigns
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Manage your marketing programs from one solution

Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. Coordinate all your marketing activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

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A marketing solution that evolves with the market

Marketing strategies are continuously evolving. Budgets are constantly in flux. New channels are springing up and older ones are being repurposed. Infor MRM is a solution designed to provide an oasis of stability amid marketplace chaos and is continuously adapting to meet the current and future needs of our customers.

Highly sophisticated marketing operation management software

Easy to deploy and use, designed to help complex marketing organisations automate, track, and analyse processes

Everything in One Place 

When marketing seems complex, MRM makes it easy by keeping marketing financials, campaign planning, reviews, and your digital assets together in one place

Get to Market Quicker 

MRM's Digital Approvals and Activity workflows help keep everyone on task to meet your campaign dates. Notifications, reminders, and tools for marketing managers to identify trouble spots so launch dates won't slip

Work Smarter, Your Way

Your own campaign and activity templates, forms, workflows, and processes ensure standards and preferred processes are kept—but you can still be flexible and creative when needed

Keep on Top of Your Money 

MRM financial is made for marketing teams. Create and manage budgets, allocate funds and track spend to campaign or activity level in different currencies

Get Real Visibility

Get a 360⁰ view, whether via our marketing calendars to see what's in development and in market, or our powerful reporting tools

Stay Compliant

Tracking and versioning help ensure your workflows, approvals, digital content, and financials can satisfy your organisation's compliance requirements, and be ready for audit time
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The Revolution of the Marketing Calendar

Providing one of the most advanced automated marketing calendars, MRM enables marketers to create any number of their own views and to gain deep insights into planned activity.

• Real-time view of your complete marketing plan

• Users Configure Gantt Chart or Detailed budget views over weeks, months, quarters, or years

• Group Calendars by any relevant data – such as Country, Communication, Type, Product

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Centrally Control Your Finances

MRM has given back control to Chief Marketing Officers, Marketing Directors, and Marketing Managers by integrating the budgeting and financial planning process into the campaign management system.

• Track and manage marketing budgets without spreadsheets

• Synchronise marketing budgets, plans, and actuals between MRM and your financial application or ERP using Infor ION

• Capture Baselines & Versions to allow for comparisons against actual budgets and timeline

• Capture Baselines & Versions to allow for comparisons against actual budgets and timeline

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Faster Approval and Review Process

The approval process for artwork is one of the most critical and time-consuming elements of moving a creative piece from the creative department to final production and out into the market. MRM provides a “creative showroom” for collaboration and artwork approval and/or correction.

• Improve marketing performance

• Significant increase in compliance

• Embed compliance procedures and checklists

• Reduce approval times by up to 75%

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Creative Development Workflow

Great planning is ineffective without fast, efficient production. Automating hand-offs and knowing the who, what, when, why, and where of every aspect of your campaign development is paramount to marketing success.

• Fast-track approvals for all copy and creative, using multi-level workflow templates

• Collect artwork and any “exotic” files and materials

• Keep track of resource workflow capacity

• Massive reduction in 3rd-party costs

Proven results you can't ignore

Delivering value across your entire marketing activities with MRM 

53%higher conversion rates with automation

45%increase in marketing productivity

2Xfaster time to market

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