Orchestrate a unified campaign strategy
Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based omni-channel marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive and scalable solution that allows you to take action from any device—with real-time results.
- Advanced campaign workflows
- Campaign segmentation tools
- Sophisticated email marketing
- Precise customer targeting
- Powerful customer insights
Features & Benefits
Intelligently segment offers
Target customers more precisely by creating queries and segmentation schemes that apply demographic and transactional data, campaign history, model scores, and other filters in order to present the best offer.
Maximize your data
Through advanced data mining science, the solution uses profiles, influences, trends, Bayes probabilities, and cluster analysis to provide scoring. Analytics are available in an easy-to-use interface with drill-down capabilities providing detailed information in an OLAP reporting environment.
Highly personalized campaigns
Customer actions set off real-time triggers and events to ensure that targets receive the right combination of content, using permission-based, single-use or multi-wave campaign execution. The solution also supports triggers created from outside the product to create highly personalized campaigns.