Marketing Resource Management
Manage your marketing programs from one solution
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A marketing solution that evolves with the market
Marketing strategies are continuously evolving. Budgets are constantly in flux. New channels are springing up and older ones are being repurposed. Infor MRM is a solution designed to provide an oasis of stability amid marketplace chaos and is continuously adapting to meet the current and future needs of our customers.
Highly sophisticated marketing operation management software
The Revolution of the Marketing Calendar
Providing one of the most advanced automated marketing calendars, MRM enables marketers to create any number of their own views and to gain deep insights into planned activity.
• Real-time view of your complete marketing plan
• Users Configure Gantt Chart or Detailed budget views over weeks, months, quarters, or years
• Group Calendars by any relevant data – such as Country, Communication, Type, Product
Centrally Control Your Finances
MRM has given back control to Chief Marketing Officers, Marketing Directors, and Marketing Managers by integrating the budgeting and financial planning process into the campaign management system.
• Track and manage marketing budgets without spreadsheets
• Synchronize marketing budgets, plans, and actuals between MRM and your financial application or ERP using Infor ION• Capture Baselines & Versions to allow for comparisons against actual budgets and timeline
• Capture Baselines & Versions to allow for comparisons against actual budgets and timeline
Faster Approval and Review Process
The approval process for artwork is one of the most critical and time-consuming elements of moving a creative piece from the creative department to final production and out into the market. MRM provides a “creative showroom” for collaboration and artwork approval and/or correction.
• Improve marketing performance
• Significant increase in compliance
• Embed compliance procedures and checklists
• Reduce approval times by up to 75%
Creative Development Workflow
Great planning is ineffective without fast, efficient production. Automating hand-offs and knowing the who, what, when, why, and where of every aspect of your campaign development is paramount to marketing success.
• Fast-track approvals for all copy and creative, using multi-level workflow templates
• Collect artwork and any “exotic” files and materials
• Keep track of resource workflow capacity
• Massive reduction in 3rd-party costs